Limelight best practices include creating a separate project to capture unsubscribed contacts. Limelight’s unsubscribe functionality within an email will only prevent communication sent through the Limelight Database and does not include outside marketing initiatives or databases. Setting up a separate project ensures all customers who unsubscribe from branded communications sent through the Limelight Platform will be captured in your Unsubscribe Project Database for future reference.
How To Set Up An Unsubscribe Project
To set up an unsubscribe project, please follow these steps:
- Start a new project called “Unsubscribe.” We recommend creating this project in the Global Brand as a generic unsubscribe that may be used for multiple campaigns.
- Build a form with all the necessary information you need to access for all unsubscribed contacts. This can include “First Name,” “Last Name,” and “Email Address“.
- Publish your page by adding an unsubscribe domain or subdomain.
Example: http://unsubscribe.limelightplatform.com - Use the link of this newly published unsubscribe webpage in the “Thank You Page” field outlined in the Unsubscribe For Email Communications process.
To learn more about how to add your unsubscribe link to your branded email communications, click here.